You are suddenly paying far more per customer

Ad Account “Brightline Outdoor — Main” on Meta · found 1 hour ago

Waiting for youAll suggestions

1 · What we suggest

Last 3 days
$248
Last 30 days
$81
Priority
Needs attention
Time left
2d left

2 · Why we are saying this

Over the last three days each customer has cost you $248.44. Across the last thirty days the figure was $81.28. Paying 3.1 times more than usual for the same result usually means one of three things: an ad stopped working, tracking broke, or competition rose. Two of those are covered by other items in this list right now.

3 · The evidence

Cost per customer, last 3 days$248.44
Cost per customer, last 30 days$81.28
Your target$45.00set during setup
Sales in the last 3 days8
Spend in the last 3 days$1,987.55
Amount spent
what this has cost you, day by day

Last 30 days · total $13,247.98

Aug 10: $440
Jul 12peak $1,174Aug 10

4 · Exactly what changes

Nothing changes in your account. Approving only marks it as dealt with.

5 · What we expect it to do

No dollar figure on this one.

Nothing in your account changes, so there is nothing to estimate.

Confidence: high — enough history that luck is unlikely

An estimate, not a promise. Seven days on we compare the week before with the week after and show the real result under Results.

6 · What could go wrong

This is an alert, not a change. Check the tracking item below first — a tracking break can fake this pattern.