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Your last 30 days, and what needs a decision today.

Updated 22 minutes agoNext check in 3 hours

8 things need your attention

All 18
Your spending jumped sharply yesterday
2d left
You are suddenly paying far more per customer
2d left
The page this ad sends people to is down
2d left
5 more waiting

Last 30 days

Brightline Outdoor — Main · Meta · vs the previous 30 days
Clicks
times someone clicked an ad
14,024+4%
Spend
what you paid the ad platform
$13,248+11%
Impressions
times your ads were shown
1,160,730+11%
Conversions
sales traced back to an ad
163-1%
All conversions
sales plus other tracked actions
202-0%

Spend is a cost, so a rise shows red.

Cost and return

Cost per customer
what one sale cost you in ads
$81.28+11%
Your target
the most you want to pay for one sale
$45.0081% over

$36.28 over per sale.

Return on ad spend
sales value for every $1 you spend
1.02×-11%
Conversion rate
share of clicks that became a sale
1.16%-5%

By platform

Last 30 days · never combined into one total
ConnectedBrightline Outdoor — Mainact_408817326

Day by day

what you paid each day
Aug 10: $440
Jul 12peak $1,174Aug 10
Aug 9 spent $1,174 — about 2.8× the $420 daily average.

Campaigns

Cost per customer · 2 of 6 over your $45.00 target
Summer Sale — Prospecting
$4,325 · 31 sales
$139.53
3.1× target
Lookalike 1% — Cold Traffic
$3,522 · sales not tracked
—
not tracked
Retargeting — 30-Day Site Visitors
$2,434 · 36 sales
$67.61
1.5× target
Brand Terms — Always On
$1,206 · 69 sales
$17.48
under target
Video Views — Brand Awareness
$962 · sales not tracked
—
not tracked
Evergreen — Category Terms
$799 · 27 sales
$29.58
under target